An US based, leading provider of real-time optimization solutions for online marketing initiatives – Selects the CSS Group for QA
Chennai, India, April 20, 2005: Cybernet Software Systems (CSS) Inc., a global IT services provider based at San Jose, CA with offshore facilities in India, has been selected by a leading provider of real-time optimization solutions for online marketing initiatives for its QA/Testing requirements.
Its patent-pending products uses sophisticated statistical modeling technology by analyzing behavioral, demographic and predictive modeling to deliver the right ad at the right time at the right place. Combined with an advanced ad serving technology, the client enables innovative method of processing and delivering ads to viewers.
CSS’ QA services subsidiary ReadyTestGo will execute the QA assignment onsite initially and then the offshore transition would take place. This win consolidates the Groups position in the On-line Advertising domain (being the second customer). The client works in a specific segment of Behavioral Targeting ensuring "the Right Ad at the Right Place and at the Right Time". This would also add a new dimension to the Groups on-line industry expertise.
ReadyTestGo would perform functional testing of the client's web-based campaign management tool that allows advertisers to create campaigns, control trafficking, and return scalable reports. It comprises of various modules that allows it to take into account the network type, the individual advertiser’s details and manage multiple campaigns simultaneously.
Amit Bhardwaj, Relationship Manager, US - East Coast, CSS says: “Our focused services offering in the Online Advertisement domain has attracted interesting clients and as the clamor for increase in ROI climbs we see more and more opportunities in this space. We have acquired significant insights and our understanding of the domain would help us to consolidate and grow faster”
About CSS
Cybernet Software Systems (CSS), Inc. is a software services provider offering cutting-edge IT solutions across a range of industry and technology segments to Enterprises and Independent Software Vendors (ISVs). An ability to innovate, a high level of technical expertise and a strong commitment to customers give CSS its competitive edge in delivering complete end-to-end solutions that meet a variety of business and technology requirements. CSS' proven global delivery model, reliable quality processes and commitment to customer satisfaction have ensured that it has 100% referable customers.
Founded in 1996, CSS is a multi-national corporation headquartered in San Jose, California with subsidiaries in Europe and Singapore, and offshore facilities in India.
